The market floor
Cans on the stands, in the meeting areas and at every bar across the four days at the Hilton Miami Downtown.
18 to 21 January 2027 ยท Miami, FL
Content Americas
Connecting the Lat Am, domestic US and international content business in style, with a packed market floor, a three day conference, the Rose d'Or Latinos Awards and the Create Americas and AI Festival agenda.
Hilton Miami Downtown, Miami, FL
- 300+
- Buyers confirmed
- 3 days
- Of conference
- 20%
- Bigger year on year
- 4 days
- Of market floor
A C21Media event
The cans
A can in every hand, a code on every can
Three limited edition water cans, one for each conference strand. Every can carries a unique code that turns a bottle of water into an entry point.
Vertical
Vertical & Shortform Summit
Magenta edition
Create
Create Americas & AI Festival
Gold edition
Hitmakers
North American Hitmakers
Ink edition
Where they live
Three places the can does the work
The conference
Editions for each strand (Vertical & Shortform, Create Americas, North American Hitmakers), each with its own code set.
Offsite evenings
The Rose d'Or Latinos Awards, buyer dinners and rooftop receptions, where the can is the invitation and the check in.
Journeys platform
Capture delegates, then keep talking to them
Journeys turns each scan into a known delegate and a next step, during Content Americas and long after Miami.
- 01
Capture
One scan of the can code opens Journeys in the browser. No app, no download.
- 02
Know
Journeys links the scan to the delegate, their strand and where they are standing on the floor.
- 03
Engage
Screenings, meetings and evening invitations land on their phone while they are still holding the can.
- 04
Measure
Every scan across market, conference and offsite rolls into one live picture of who showed up and what they did.
