The market floor
Cans on the stands, in the meeting areas and at every bar across the four days at the Hilton Miami Downtown.
Turning throwaways into giveaways
Content Americas
18 to 21 January 2027 ยท Hilton Miami Downtown, Miami, FL
Every water can handed out in Miami stops being waste and starts being a gift: a code, a welcome and a next step for the delegate holding it.
- 300+
- Buyers confirmed
- 3 days
- Of conference
- 20%
- Bigger year on year
- 4 days
- Of market floor
A C21Media event
The cans
A can in every hand, a code on every can
Three water cans, one for each conference strand. The can people would have thrown away carries a code, so a free drink becomes a giveaway, a conversation and a captured delegate.
Vertical
Vertical & Shortform Summit
Magenta can
Create
Create Americas & AI Festival
Gold can
Hitmakers
North American Hitmakers
Ink can
Where they live
Three places the can does the work
The conference
Editions for each strand (Vertical & Shortform, Create Americas, North American Hitmakers), each with its own code set.
Offsite evenings
The Rose d'Or Latinos Awards, buyer dinners and rooftop receptions, where the can is the invitation and the check in.
Journeys platform
Capture delegates, then keep talking to them
Journeys turns each scan into a known delegate and a next step, during Content Americas and long after Miami.
- 01
Capture
One scan of the can code opens Journeys in the browser. No app, no download.
- 02
Know
Journeys links the scan to the delegate, their strand and where they are standing on the floor.
- 03
Engage
Screenings, meetings and evening invitations land on their phone while they are still holding the can.
- 04
Measure
Every scan across market, conference and offsite rolls into one live picture of who showed up and what they did.
